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Having managed roughly $3M in ad spend for law firms, here are 5 keys to look for when hiring an ad agency to drive cases for you for Pay-Per-Click advertising.
Chances are you are looking to hire a PPC Management Firm or you are at least interested in learning more about Pay-per-click. The first questions you want to ask yourself are, How does one know what questions to ask a PPC firm? How do you know this firm is legitimate? Is the pricing accurate for what their providing?