PPC Lead Generation
PPC Lead Generation is one of the fastest and most efficient ways to drive new leads for your business. Most major online platforms have some sort of Pay Per Click program, including:
- Google / YouTube Ads
- Facebook / Instagram Ads
- Bing / Yahoo Ads
- LinkedIn Ads
- YouTube Ads
- and more…
As opposed to Search Engine Optimization (SEO), PPC Advertising can get you to the top of Google / Bing or the top of someone’s news feed in Facebook / Instagram almost instantaneously.
A lot of people who are new to PPC Advertising tend to get caught up in low end metrics such as Cost Per Click, # Impressions, and Click Through Rate. While these numbers are important, we find that what really makes and breaks for the success of PPC campaigns is what your ROI is.
Back of the envelope, you should seek to get about a 5X ROI on your marketing dollars with PPC. Every industry is different, but because there are other business expenses and margins are important, you want to be spending about $1,000 for a sale of something that brings in about $5,000 in revenue.
On the lead generation side of things, PPC usually works best when you are selling things that cost a lot of money or have a great lifetime value to them. A good litmus test is: “Can I afford to have an actual human being sales rep sell things thing or not?”. If the answer is no, PPC may not be a good fit for you.
Do you need help with PPC Lead Generation? Feel free to reach out. It is what we do!