Pest Control Leads
Seasonality Of Pest Control Leads
Usually around January or February of each year, after the holidays are well celebrated and pest control season is on the horizon, pest control owners and operators begin their yearly preparations for acquiring additional customers.
The vigil typically begins with a review of previous years’ doings along with expectations and anticipation for future growth in the coming year. In days past, top lead sources and goals centered around mediums such as door knocking, direct mail, billboards, car signage, etc.. However, as the digital era has progressed, an increasing number of pest control business owners are turning to networks such as Google Ads, Bing/Yahoo Ads, and even Facebook for new customer acquisition.
Inbound Leads Vs. Outside Sales
The reason for this is simple. Pest control leads tend to be cheaper and customer acquisition as a whole is usually cheaper and more consistent with inbound leads via search engines and other online mediums than knocking doors. True, if you have the financial resources and experience to know what types of college students to hire for summer sales, what neighborhoods to knock, how much to pay for apartment rent and food, and how to manage a crew of young often-times inexperienced workers, there is still money to be made knocking doors.
But, even the most experienced and largest pest control owners will tell you that it is exhausting.
Scalability Of PPC
The great thing about digital media is that you can start small, scale up, and shut things down at will, and nobody’s feelings will get hurt. Or, if you like, you can outpace your competition by running ads all year long, and while the competition is sleeping, you can increase your Quality Scores, Ad Relevance, and other important factors in your ads and claim that coveted #1 spot on Google for terms like Pest Control, Exterminator, and Bed Bug Removal.
The question isn’t really IF you need pest control leads. If you’re in business, you need them. The question is, how are you going to get them, how many will you get, and what will your ROI be.
Once you are able to dial in your ads, landing pages, phone tracking lines, and ROI, it is clear blue skies ahead. Need help getting there? No problem. We can either help you get there or give you some references and advice on how to get there. Feel free to reach out today!
If you’re looking at this article it’s probably because it’s that time of the year where pest control companies are heavily thinking about leads, and getting new customers. I kind of grew up semi around the pest control industry. One of my very best friends out of Dallas owns a really successful bureau of a company. It’s like kind of a second generation type of thing. His dad did it, and then he started one after that. And one thing I learned very early on is that people in the pest control space they from about November to February they kind of take it easy, whatever that means for them. For my buddy he ends up traveling. His wife is Brazilian so they go down to Brazil in the winter. Kind of have a good old time. But usually he starts calling me around end of February, beginning of March, he is starting to get very focused on driving more leads just because of the seasonality of the business.
So if that’s you and you’re kind of looking at all your different lead sources and what’s worked in the past, I think it’s a good time to reconsider driving more leads off the internet, whether that’s organic, or paid. Our agency we focus on driving things through PaperClick. In the pest control space that’s mainly Google although Facebook is starting to pick up a little bit as well.
So let’s talk for a second about inbound leads like those coming off the internet versus outside sales. I live in Spanish Fork, Utah, and I play about 660, and in the summers I would go to the three on three tournaments, and there’s all these three on three basketball tournaments. There’s all this recruiting to go do alarms systems, satellites, pest control. And so some people will come back having made $100,000 in their little summer stint, and that’s just a single person. And so while outside sales can definitely work, it is really expensive. At the end of the day you’re paying for a person. You’re paying for an apartment. Food for them to eat, gas, all those different things. So that starts to add up versus a digital system where someone’s already raised their hand and said, “Me, I’m interested. I have bed bugs, or I have voles,” or something like that.
So yeah, I mean I think that one thing that’s very attractive about PaperClick is that it can be very scalable. So some of the groups we’ve worked with, a lot of the times they start only spending $1,500 a month on their ads, or $5,000, or $3,000. Under $5,000 budgets on their ads figuring that stuff out, and then scaling over to time. Some of the groups we work with they used to have very large outside sales groups, and many of them have dropped their outside altogether. Some of them have reduced them. But the reason behind that is because PaperClick you can scale it a lot. You know per city a lot of times people can spend $20,000 to $40,000 a month and drive that much business in making many multiples. You want to make sure you’re making four or five times or more what you’re spending on your ads, because there’s other costs that come into play, and you want to make sure that you gain that recurring customer, and you keep track of retention and things like that.
If you need help whether it’s with Google ads or Facebook ads in the pest control space, feel free to reach out. If it’s something that we can’t do, because of exclusivity or what have you, we can definitely point you in the right direction because we know a lot of the good players. If you have any questions feel free to reach out on our website leadpvc.com.
Thank you very much.