Top 3 NFT Advertising Strategies Used By Agencies in 2022
If you’re reading this article, you’re probably an NFT project that is looking to increase sales on an upcoming mint or get more DAU (Daily Active Users) for an NFT game of some sort.
As you well know, the NFT space is very nascent. There aren’t a ton of experts in the space, and everyone is kind of figuring it out at the same time.
So, who are we and why are we writing this article?
My name is Grant James, and I’m the CEO of Lead PPC, an advertising agency that specializes primarily in lead generation for franchises. At the time of this writing, I am also the Co-Founder of BreedFi, a Web 3 gaming guild with 10,000+ NFTs across 25+ games. And, I also advise on tokenomics and guild scaling solutions for 30+ games.
I am also in the process of launching AdFi, the first cross-IP ad platform for the Metaverse. It’s a bit like AnZu but for Web 3 gaming. Basically, it allows you to advertise inside of Web 3 games and even incentivize players with USDT to interact with your brand.
As my Lead PPC organization has grown over the past 12 years, most of my personal time is spent on trying to figure out how to help fix P2E (Play 2 Earn) tokenomics inside of games (which I personally feel will require games to veer away from handing out their native tokens and instead focus on charging stable tokens such as $1 USDT/USDC/BUSD entrance fees plus their native token) as well as figuring out how to help NFT games and other NFT projects advertise successfully.
So, how can we help you?
The truth is, we are all learning. But, having been in the advertising space for over a decade and also being so heavily involved in the NFT space, I think that we were at Lead PPC have the best shot of anyone out there to actually help Web 3 brands sell more NFTs and grow their communities.
What types of campaigns work?
There are a few types of advertising campaigns that we have seen work in the space, including:
- YouTube Ads
- Google Search Ads
- Facebook Ads
Let’s break these down and look at each of them.
#1 YouTube Ads
For YouTube ads, one of the projects that I invested heavily in with about 150 NFTs at $300-$16,000 each is Mech NFT. I ran across a YouTube ad that Trey Smith had put together that was something like this:
And, which you clicked on the ad, it took you to a squeeze page like this:
Trey was one of the first people that I had seen accept credit cards, use direct marketing with landing pages, and do advertising on YouTube. Where he nailed it though was with his targeting, as I was about to watch a video for another game that I ended up buying hundreds of NFTs in called Dragon Master. The Mech ad came up right in before the Dragon Master video, and I was sold.
#2 Google Search Ads
The second ad type that we see being used is Google Search Ads. This is something that I picked up on from the guys over at Fractal. Often times, Fractal will buy ads on Google for people who are searching for NFTs for games like BR1, EV.io, EFAS, MetaOps, etc.
We actually have done the same thing for a long time at Lead PPC around franchise related keywords. For instance, if someone types in “Subway franchise”, that’s a good place to advertise for any other similar franchise like Firehouse Subs or something like that. The clicks are cheap, as they are branded terms, and the specificity is so high that they convert very well.
#3 Facebook Ads
The third ad type is Facebook Ads, but these come with a caveat. Facebook is not very friendly with anything crypto. So, much like Steam, you have to have a Web 2 version of your game that you promote. An example would be like Mini Royale: Nations (https://miniroyale.io/) where players can play the game without holding an NFT or buying any tokens.
How much of an ad budget do you need?
We would recommend starting with an ad budget of $1,500 / mo and test ads across these 3 networks.
How much do you choose for a management fee?
We charge $750 / mo. for our services. We will create all of the ads, landing pages, tracking systems, CRM integrations, and reports on our end as well as manage the ads on an on-going basis.
Our focus is on getting you more DAU within your community as well as NFT sales. And, everything we do is month-to-month, so you can cancel anytime.
How long does it take for you to get everything setup and created?
We typically ask for 2 weeks to get everything up and running.
What about your AdFi ad platform?
At the time of writing this article, we are currently in the process of getting integrated into several different games. The beauty of our ad network is that the viewers are all native web 3 players and NFT buyers / holders. This is a very hard audience to otherwise get in front of, so we can also chat about this on a call if you like.
How do I engage with you?
Just go to our Contact Us page and fill out the form. From there it will take you to a Calendly where you and I can setup a call to speak directly.
Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.