Begin With The End In Mind
When it comes to designing top not franchise lead generation strategies, it is important to begin with the end in mind. Before you start writing a bunch of content or redesigning your entire franchise section of your website, remember what your overall objective is: sell more franchises.
With any type of marketing, it is so easy to get caught up in the weeds that you may forget why you are doing all of these things. Eventually, we recommend that you have not only an overall franchise sales goal but also individual franchise sales goals for each of your lead sources.
Have Separate Goals For Each Lead Source
For example, if you wanted to sell 10 franchises this year, you might say to yourself that you want:
- All Lead Sources = 10 Sales
- Referrals = 2 Sales
- Franchise Portals = 1 Sale
- Google Ads = 3 Sales
- Facebook Ads = 2 Sales
- Organic SEO = 1 Sale
- Broker Networks = 1 Sale
We find that this approach helps you put the right amount of time and money into the lead sources that you think will yield you the best results. Otherwise, it’s very easy to spend days writing articles when all you’re looking for is 1 franchisee from SEO. Or, you might spend way too much money on Facebook Ads when Google Ads are more efficient for you when it comes to driving actual franchisees.
Regardless of your approach, have a clear idea of what overall objectives are and then hold yourself and your team accountable for those goals.
Also, don’t be afraid to be creative. The more lead sources that you test, the better. It might be worth doing a trade show or two. Or, maybe some Outbound LinkedIn messaging to targeted people might be a great use of downtime for your franchise development team.
Franchise Development Lead Generation Help
If you need help brainstorming ideas, or if you need help specifically with Google Ads or Facebook Ads (which is what we do specifically at our company) for franchise development lead generation, please don’t hesitate to reach out.