2021 Top 5 Franchise Marketing Tips
Time needed: 14 days.
How To Do Franchise Marketing
- Create An SEO Driven Franchise Site
Make sure that you content is keyword rich, your pages have been submitted to Google Webmaster Tools, and you have good internal page linking setup (navigation).
- Advertise On PPC Channels
Once you are starting to drive some organic SEO leads, it is recommended that you advertise on paid channels such as Google Ads and Facebook Ads. Other networks include LinkedIn and the Bing/Yahoo network.
- Work With Franchise Brokers
There are many great franchise broker networks out there such as FranServe, TES, FranNet, and others. If you find the right franchise broker network, they can bring consistent franchise sales for you.
- Advertise On Franchise Portals
Once you are used to closing a lot of franchise deals and you have a good franchise development team in place, advertising on Franchise Portal such as Franchise Gator and FranchiseOpportunities.com can be a great additional lead source.
Are you ready to market your franchise? 2021 is unlike any year in the past, especially if you are a restaurant or gym franchise. The worldwide COVID 19 pandemic has change the way that potential investors are evaluating franchise opportunities, and the more “pandemic proof” your franchise is, the higher likelihood you will have in finding those ideal franchisee candidates that you are seeking.
So, let’s get right into it. Marketing your franchise properly can be one of the most lucrative ways to grow your franchise system. Sure, in a a perfect world, your franchise markets itself and your customers are constantly begging you to open additional locations. But, in reality, the most successful franchises systematically market their franchises to gain explosive growth.
Here are 5 simple tips for Franchise Marketing:
Tip #1: Your Website
Make sure that you have a really good Franchise Development section of your website. This is one of the few places that your existing customers will actually raise their hands and reach out to you to open a franchise in their area. Be sure to include:
- A call to action, such as “Download Free Franchise Guide”
- Links to rank better in search engines
- Videos with things like:
- A day in the life of a franchisee
- Meet the founders
- Discovery Day
- Also, try to address the specific value propositions that your company has as it relates to being pandemic proof
Tip #2: PPC
Advertising on Google and Facebook is an absolute must these days. With Google, focus on the following types of terms:
- Industry Terms (ie Pest Control Franchise)
- Competitor Terms (Terminix Franchise)
- Branded Terms (Your Company Franchise)
With Facebook, go after people that have a high net worth, are interested in franchising, and express interest in your industry. Make sure you have mobile optimized Landing Pages. And, try using a multi-step form, where you ask for basic info (email) initially, and then ask for more info (first name, last name, net worth, etc.).
Also, don’t put links to other pages on your Landing Pages. Don’t even put navigation on there. Even if you’re not ranking on SEO, PPC is a lead source that can start driving high quality leads for you via the internet within 24-72 hours.
Tip #3: Franchise Brokers
A lot of really cool brands are so unique that it is hard for anyone than a Franchise Broker to sell them. Don’t be shy about signing up with various Franchise Broker Networks. True, a sale will cost you about $20K, but in some cases, it’s worth it to get the ball rolling or gain critical mass. The more people you have telling your story in 2021, the better!
Tip #4: Franchise Portals
Most people cringe when they hear this word. And, let’s be honest, going through bad franchise leads is a total pain in the rear. But, there’s something to be said about lead volume. At a minimum, pick 2-3 Franchise Portals that you’re comfortable with and get your name out there. Some people don’t look at anything besides Franchise Portals. So, if you’re not in there, some people may never find you. Plus, it will take up more organic spaces in your industry on Google and Bing.
Tip #5: Be Creative!
Your primary job is to build your brand. That means everything from providing a good experience for your customers to dominating your space within the franchising community.
A lot of times, some of the best ideas will come from borrowing concepts from other businesses in other spaces and applying them to you.
Think out of the box. Think international. Think networking. Think low Cost Per Sale. And, get out there and get it done!
If you need help with the PPC side of things, feel free to reach out. That’s our main wheel-house.
Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.