2023 Tips For Getting Leads For Dentists

How Do You Get More Dental Leads

 

Overview

We’ve driven leads for hundreds of dental offices over the past decade.  High level, we have found that both Google Ads and Facebook Ads are productive and profitable.  One thing worth noting is that if you do have multiple dental office locations, using a single Google Ads or Facebook Ads account to advertise out of does seem to help quite a bit.  It tends to increase your quality score with Google and drive down your Cost Per Lead over time.  And, with Facebook Ads, it’s a bit easier to take your top ads in 1 location, clone them, and test them in a new location.

The most important thing to do is to make sure that you’re tracking your ROI.  It sounds simple, but it can be tricky tracking from phone call or web form all the way to revenue.  If this is something that may be too tricky or complicated for you, at least make sure that your phones are being answered in a timely manner and that you have a good handle on what your CPL (Cost Per Lead) is.

It’s also a good idea to keep a library of your top performing ads on both ad networks.  That way, you always have a reference point with a known CPS (Cost Per Sale) and CPL to refer back to when testing new ad creatives.

Below you will find some helpful suggestions for lead generation for dentists:

Top Dental Lead Sources

Lead generation for dental offices is absolutely crucial. Some of the top lead sources that most modern dental practices use include:

  1. Google Ads
  2. Facebook Ads
  3. Direct Mail
  4. Radio Ads
  5. TV Ads
Top Dental Lead Sources

Which Lead Source To Start With

Of these 5 mediums, typically the easiest one to get started with is Google Ads. You can set a daily budget as low as a few dollars per day, and if you are good at tracking your leads, you can quickly identify search terms that are generating new customers.

Dental Keyword Ideas For Google

Some of the top keywords that we find work for most dental practices include terms like:

  • +dentist
  • +dentist +near +me
  • +dentist +yourlocation
  • +orthodontist
  • +teeth +whitening
  • +vaneers
  • +oral +surgeon
  • +emergency +dentist
  • +dental +office +near +me

Keyword Match Types Explained

The plus sign in front of the keyword is called a Broad Match Modifier, and basically keeps Google honest by making sure that those terms are locked in and actually in the search query generated by the end user. If you don’t put that in there, Google is basically granted license to advertise on anything that they see fit.

Facebook Ads For Dentists

Once you get Google working for you, Facebook is probably the next medium that is easily conquered. We find that timed promotions tend to work best. So, any type of special offer that only lasts for a short period time is great. Make sure to use high quality pictures, as pictures are one of the primary determinants of your Cost Per Lead (CPL).

Other Lead Sources

Direct mail is another common lead source for dental practices. There are a ton of firms that specialize in doing this. But, the key is to start small and get your ad creative nailed down prior to spending too much money here.

Often times, new neighborhoods are a great place to start, if you are in the suburbs of your city. And, a simple offer such as a New Patient Special or a discounted Teeth Cleaning can usually do the trick.

Radio and TV ads are mediums that many dental offices never even try. But, if you have multiple dental offices within a tight geographic area, it may not be a bad medium to test.

Need Help?

Our agency isn’t great at everything, but we are really good at Google Ads and Facebook Ads for dental offices. So, if you would like some help, feel free to reach out and we would love to help you get more dental patients.

A Few More Tips

Lead generation is one of the most important aspects of any successful dental practice. It’s the process of attracting potential patients or clients to your company’s website, products and services. For a dentist, lead generation is especially important because it helps to build a pipeline of potential new customers who may eventually turn into loyal lifelong clients. But lead generation isn’t always easy and requires a great deal of strategy, planning and implementation in order for it to be successful.

One of the most effective lead generation tactics for dentists is Google Ads, which allows you to easily target potential customers based on where they are located, their interests, search terms used and more. With Google Ads, you can create an ad campaign tailored to your dental practice that will reach potential customers in the areas where you offer services.

When creating a lead generation campaign on Google Ads, there are several key components to consider:

• Keywords: This is the single most important part of setting up your lead generation campaign. Be sure to include keywords that accurately reflect what services and products you provide and target phrases that people may use when looking for a dentist in your area.

• Landing Page: Your landing page should be well-designed and relevant to the ad copy being shown. It should also lead visitors directly to a contact form or another conversion action such as subscribing to an email list.

• Ad Copy & Design: The text in your ads should be concise and informative, with a strong call-to-action. Design elements such as images should be used to draw attention and lead visitors to the conversion action that you have set up on your landing page.

• Budget: When creating lead generation campaigns for dentists, it’s important to allocate enough budget to ensure your ads are seen by potential customers. Google Ads is an auction system which means that higher bid amounts usually get more visibility and lead to higher lead volumes.

Lead generation is essential for any successful dental practice, but it takes time and effort to build an effective campaign and maximize lead volume from Google Ads. Utilizing keywords correctly and ensuring that all other components of the campaign are executed properly is key in order to achieve lead generation success.

By following the steps outlined in this article, dentists can create lead generation campaigns on Google Ads that will lead to more customers and a stronger dental practice. With the right strategy and execution, lead generation can be an effective tool for any dental practice looking to grow its customer base.

By using lead generation campaigns, dentists can reach more potential customers and increase their lead volume. With the right strategy and resources, lead generation campaigns on Google Ads can be a powerful tool for any dental practice looking to grow its customer base. With the right execution, these lead generation campaigns will lead to more clients and a stronger dental practice overall.

For lead generation success, it is important to have an effective plan in place that includes thorough research of target keywords and relevant markets, as well as consistent ad copy and design optimization. Additionally, budgeting correctly for each lead generation campaign is essential to ensure maximum visibility and lead volumes. By following these steps, dentists can create lead generation campaigns on Google Ads that will lead to more customers and a stronger dental practice overall.

Lead generation can be a powerful tool for any dental practice looking to grow its customer base, but it is important to have an effective plan in place that includes thorough research of target keywords, relevant markets and populations, as well as consistent ad copy and design optimization. Additionally, budgeting correctly for each lead generation campaign is essential to ensure maximum visibility and lead volumes. With the right strategy and execution, lead generation campaigns on Google Ads can lead to more clients and help any dentist’s practice reach its goals.

By utilizing lead generation campaigns on Google Ads, dentists can maximize their lead volume from potential customers who may eventually turn into loyal lifelong clients. With the right strategy and implementation, lead generation campaigns can lead to more customers and a stronger dental practice overall.

With the right lead generation campaign, dentists can reach their goals of growing their customer base and strengthening their dental practice. By utilizing Google Ads with an effective plan in place, lead generation can be a powerful tool for any dentist looking to maximize lead volume from potential clients who will become loyal lifelong customers. With the right strategy and execution, lead generation campaigns on Google Ads will lead to more customers and a stronger dental practice overall.

The key to success for lead generation campaigns is research — researching target keywords, relevant markets, ad copy optimization, design optimization, budgeting correctly — all of these components are important for achieving lead generation success. With an effective lead generation campaign, dentists can maximize lead volume from potential customers who may eventually become loyal lifelong clients and help any dentist’s practice reach its goals.

By following the steps outlined in this article, dentists can create lead generation campaigns on Google Ads that will lead to more customers and a stronger dental practice overall. With the right strategy and execution, lead generation can be an effective tool for any dental practice looking to grow its customer base and strengthen their dental practice.

In conclusion, lead generation campaigns on Google Ads can be a powerful tool for any dental practice looking to grow its customer base and strengthen their dental practice. By researching target keywords, relevant markets, ad copy optimization, design optimization, and budgeting correctly, lead generation campaigns can lead to more customers and help any dentist’s practice reach its goals. With the right strategy and execution, lead generation campaigns on Google Ads will lead to more customers and a stronger dental practice overall.