Lead Generation For Orthodontists
Focus On Business Growth
By nature, it seems that Orthodontists in general tend to be more focused on their practice areas than with growing their business. Perhaps this is a generality, but sometimes it is difficult to focus on growing your business when you are the one doing all of the work. Even in my own business, I have noticed that when I’m spending an exorbitant amount of time working on individual clients, it’s hard to see what needs to be done in order to continue to grow.
So, let’s step out of the weeds for a moment and consider what it will take to grow your Orthodontic practice to where you would like to be. First, think about how many customers you currently have and what the yearly revenue is associated with that number of customers.
Examine Your Lead Sources
Next, let’s do some back of the envelope math and think about how many more clients it will take for you to get there. Then, let’s break down what lead sources we think might drive more patients.
Any time you are trying to decide which lead sources you think will be best for you moving forward, it is helpful to look at your historic numbers. How many / what percentage of your sales came from the following lead sources:
- Customer Referrals
- Business Referrals
- Direct Mail
Calculate Your ROI By Lead Source
Once you know how many of your sales have come from each of these sources, try calculating what your Cost Per Sale is for each of them as well. You may find that some of your smaller lead sources from a volume perspective are actually yielding you your greatest ROI.
Analyze Google + Facebook
After going through these numbers, if you feel like you should be getting more sales from Google and/or Facebook, feel free to reach out and let us know. At the time of the writing of this article, we work with over 100 dental and ortho offices, and we can definitely help you out.