New Patient Acquisition
Unless you own a dental practice that has been around since before the advent of the internet, most dental practices are in need of new patients. New patients are the lifeblood of any dental practice, even those that have been around for ages and rely primarily upon word-of-mouth referrals.
Suppose you own a dental practice and it’s not at max capacity. Maybe you are a new entrant into a market. Or, perhaps you are opening your second or third dental practice and want for it to be as profitable as your first practice. Whatever your case may be, you recognize that if you can get in front of the right people at the right price, your practice will grow as will your revenue and profits.
Traditional Advertising Vs. Digital
For most dental practices, television and radio are not completely off the table but probably not your first go-to strategy for acquiring new patients, unless you are in an ultra small market. Conversely, you have probably heard good things about Google advertising as an option. And, while you may not know anyone who is crushing it via Facebook advertising, you think that perhaps this might be worth exploring as well.
Start With Google & Facebook
If this is the case, trust your gut. You’re exactly right. Google and Facebook are used by almost everyone these days. And, if you create the right campaigns, have the right landing pages, and bid the right amounts, these two mediums can probably drive as many patients for you as you could want.
This is not to say that you shouldn’t explore other options such as direct mail, tv, radio, or even other digital advertising strategies such as Twitter or LinkedIn. But, since you are most likely on a somewhat limited budget that needs to perform and perform quickly, start with Google and Facebook.
Shoot For $15-$35 Cost Per Lead
On Google, try to achieve a Cost Per Lead of around $35.00. On Facebook, you should seek a Cost Per Lead of around $15.00.
Keyword Selection & Pictures
A few keys to accomplishing this include keyword selection and keyword match types on Google. And, on Facebook, you will want to have great pictures as well as some type of a promotion that gets people moving.
In both cases, make sure that your geo-targeting is set to 5-10 miles around your dental practice. Going much further outside of that area may be farther than people will want to travel to actually visit your office.
Call Web Form Leads
Remember that on Facebook, most of your leads will be web form fills, so make sure you have the systems and processes in place to call people back once they fill out a web form. With Google, most of your leads will be in-bound phone calls.
If you need help executing these dental advertising ideas, no problem. This is exactly what we do as a business, and we would love to help you.