Facebook is a great place to reach people who are interested and qualified for Senior Care or assisted living. They also are a good way to collect relevant information about interested parties if your landing pages are set up correctly but recognize that Facebook ads are not particularly good at getting people to make phone calls. However, if you are willing to call back interested parties you can expect to generate leads at a more cost-effective rate than through google ads or other forms of marketing.
Idea #1 Promotions
Effective Facebook ads work most effectively with a good promotional offer. Think of it as a well craft fly when fly-fishing. It’s got to be something that catches their attention so they will grab on to it. If it is not an attractive offer you will just be throwing your money away and nobody will bite. So, take some time and brainstorm something attractive with your team.
Idea #2 Visuals
Once you get a good promotion consider what pictures and videos you will you with your ad. Since these ads appear in the streaming feed on Facebook or Instagram the visuals are really valuable in causing a person to pause and examine your offer. Consider running 3-10 different pictures or videos for each ad you come up with and then after a week or two you will have enough data to pause your most expensive pictures and videos.
Idea #3 Facebook Lead Ads
Never run Facebook ads without tracking Cost Per Lead. We recommend using Facebook Lead Ads, as it is the simplest and easiest way to track Cost Per Lead, and it requires no more than a push of a button for people to fill out their information. With Facebook Lead Ads, a person’s First Name, Last Name, Email, and Phone # can all be pre-filled with what Facebook has on file, eliminating the need for customers to type anything at all.
Idea #4 Tracking
As leads come in consider using a service such as Google Sheets as a repository for your leads. This will help your staff keep track of all of the leads in one place and help more of these leads turn into paying customers. As you carefully track leads create a follow-up plan. This will ensure that those who were interested turn into clients with no one falling through the cracks.
Need help driving more Facebook Leads for Senior Care or Assisted Living? Feel free to reach out. We crush it on Facebook.