Have you ever swam in a river before? You know when you swim with the current and you just feel like you are an Olympian. You are just flying. But when you try to swim against the current you can churn the water and flail and kick, and you just exhaust yourself to go practically nowhere. Running a business can sometimes be like that. You try a strategy, or a management approach and it just feels like you are swimming against the current and then you try another and it just feels natural and effective. The same goes for building success in marketing your senior care and assisted living services. It is possible to use strategies that feel natural and are effective. Not all senior care or assisted living services are built the same way.
Luckily there are so many opportunities out there that discovering a path that works for you and generates the desired volume and quality of senior care or assisted living leads should not be that difficult.
Conventional Marketing Approaches
Traditionally, many senior care and assisted living leads were discovered from:
Word of Mouth
These methods still work today. Do not underestimate the value of Word of Mouth and Current Client referrals, but they can be slow and have limited potential reach.
Broaden your Reach
One of the best things about marketing today is that you are not limited to the network of current clients and personal relationships. Sites like A Place for Mom or Caring.com can help broaden your impact immediately and effectively.
Drive Your Own Assisted Living Leads
But, one of the most cost effective and geographically relevant approaches to reach more potentials clients by creating your own online advertising campaigns utilizing:
The great thing about these mediums is that they are easy to scale, and if you are good at driving high quality leads at a low price, it can be much cheaper than it costs to deal with other sites.
If you need help driving more Senior Care or Assisted Living leads, feel free to reach out to discuss further.