Online marketing is one of the best ways to get new residents and clients for your Assisted Living and Senior Care centers. However, sometimes it is difficult to wade through the specialized lingo of online marketing to really understand what is going on. So here is a quick overview to get you up and running.
SEO for Assisted Living and Senior Care
SEO stands for search engine optimization. This is how you craft your website’s language, links, and title tags to optimize or in other words maximize the amount of quality clicks that are coming to your website. These quality clicks increase as your website appears higher up the page on search engine results. Therefore, SEO works to rank your website higher on the page.
PPC for Assisted Living and Senior Care
PPC stands for Pay Per Click. Pay Per Click is an advertising strategy where you pay money to Google, Bing, or Yahoo! to place links to your content high on the pages. This can be particularly effective because these ads are placed at the top of the search results and when crafted correctly these ads will reach people who are ready to purchase immediately. As you can see in the screenshot below, seo sites or organic results appear below the ppc results in any search.
Facebook and Instagram Ads for Assisted Living and Senior Care
Finally, an essential part of your online marketing strategy these days must be Facebook and Instagram ads. Where ppc advertising focuses on specific search terms that someone is looking up, Facebook and Instagram ads focus on interests and likes to bring up ads that are relevant to someone whose age, and finances qualify them to move forward with Assisted Living or Senior Care. A good thing about both Facebook and PPC advertising is that they can both be tied to the geography most relevant to those most likely to become clients.
If you need any help wading through the process or other details, we are really good with PPC and Facebook/Instagram ads and we would love to talk it through with you.