Google Display Advertising
Display ads are the visual banner ads you see on advertising-supported sites that are not search engines, like blogs. According to Google, the Display Network reaches over 90% of global internet users expanding across 2 million sites!
For those of you unfamiliar with the difference between display and search, let me give you a quick recap. Google’s Search Network (mentioned above) targets users typing directly into Google’s search engine. In contrast, think of the display network as a more passive form of advertising. You’ve likely already seen many display ads today, for example while skimming your favorite blogs you may have noticed banners or small boxes promoting a product or service, above and to the side of the articles you were reading – those are display ads.
At LeadPPC we usually start off Display Network ads with remarketing (keep reading to learn more).