Pest Control Leads
Usually around January or February of each year, after the holidays are well celebrated and pest control season is on the horizon, pest control owners and operators begin their yearly preparations for acquiring additional customers.
The vigil typically begins with a review of previous years’ doings along with expectations and anticipation for future growth in the coming year. In days past, top lead sources and goals centered around mediums such as door knocking, direct mail, billboards, car signage, etc.. However, as the digital era has progressed, an increasing number of pest control business owners are turning to networks such as Google Ads, Bing/Yahoo Ads, and even Facebook for new customer acquisition.
The reason for this is simple. Pest control leads tend to be cheaper and customer acquisition as a whole is usually cheaper and more consistent with inbound leads via search engines and other online mediums than knocking doors. True, if you have the financial resources and experience to know what types of college students to hire for summer sales, what neighborhoods to knock, how much to pay for apartment rent and food, and how to manage a crew of young often-times inexperienced workers, there is still money to be made knocking doors.
But, even the most experienced and largest pest control owners will tell you that it is exhausting.
The great thing about digital media is that you can start small, scale up, and shut things down at will, and nobody’s feelings will get hurt. Or, if you like, you can outpace your competition by running ads all year long, and while the competition is sleeping, you can increase your Quality Scores, Ad Relevance, and other important factors in your ads and claim that coveted #1 spot on Google for terms like Pest Control, Exterminator, and Bed Bug Removal.
The question isn’t really IF you need pest control leads. If you’re in business, you need them. The question is, how are you going to get them, how many will you get, and what will your ROI be.
Once you are able to dial in your ads, landing pages, phone tracking lines, and ROI, it is clear blue skies ahead. Need help getting there? No problem. We can either help you get there or give you some references and advice on how to get there. Feel free to reach out today!