How To Get Assisted Living Leads

When it comes to lead generation, every industry is different.  For this reason, it is typically a best practice to work with lead providers that have a lot of experience in your space.

With Assisted Living leads, it is no different.

The biggest player in the Assisted Living space is A Place For Mom.  Love them, or hate them, A Place For Mom drives more online leads than just about anybody.  But, the price you pay for a placement can be extremely high.

One of the reasons why A Place For Mom is so successful is because they rank high on Google for many of the most important search terms.  But, did you know that you can drive leads yourself via Google, Facebook, and other online networks, without having to pay steep commission prices for a placement.

The easiest and fastest way to do this is with Google Ads.  One of the fantastic features of Google Ads is that you can spend as little or as much as you want.  So, if you only wanted to test with like $400 / mo., you could.  Also, you can set your geographic radius to target people who live within a few miles of your facility, greatly enhancing the likelihood of booking a walk-through appointment.

If you do decide to setup a Google Ads account, make sure you are very careful with your keyword syntax.  For instance, if you want to target the term “Assisted Living Near Me”, you would want to input it is as one of the following:

  • +assisted +living +near +me
  • [assisted living near me]
  • “assisted living near me”

Otherwise, if you just enter the terms assisted living near me, it is considered a broad match, and Google can replace each word with anything that they feel is relevant.  Most often, these terms are not targeted.  For example, this same broad match term might show up for the search query: looking for an assisted wheelchair company near orlando.  And you could literally be in San Francisco.  So, be super careful with match types.

Another thing to be weary of is your location targeting.  Always set your locations to target people search “in” your area, not “in our about” your area.  If you fail to do this, you will literally target people all across the world.  I’m not sure why Google does this by default, but it seems like an extra way to make them cash.

Is Google the only place to find new prospective clients?  Absolutely not.  Facebook, Bing/Yahoo, and LinkedIn are among some of the other great networks you can use to drive new Assisted Living Leads.

Need help driving more Assisted Living Leads?  No problem!  We can definitely help you!

Entrepreneur with a focus on Lead Generation, Google Adwords, Bing Ads, and Conversion.