We find that most PPC agencies fail due to a two primary reasons.
Firstly, ad agencies typically lack the expertise of working in a specific, specialized market.
Secondly, they have not setup the systems necessary to properly track advanced Cost-Per-Opportunity and Cost-Per-Sale data from the leads they generate natively in the digital ad platforms being utilized (Google, Bing, Yahoo, Facebook, LinkedIn, etc.) Because a specialist inevitably beats a generalist, we only work in a few very specific markets, including:
Dental Service Organizations (DSO) / Multi-Location Dental Offices
Pest Control Companies
Software As A Service (SAAS) Companies
Other Lead Generation Based Markets
We do not service any E-Commerce based companies, and we have generated between $500,000 – $30,000,000 worth or revenue in nearly every market that we service. We also require that our clients have a sales representative handle each inbound phone call or web form lead and record which leads have turned into an Opportunity or Sale (typically marked in some sort of CRM such as Salesforce, Infusionsoft, Patient Pursuit, Call Tracking Metrics, etc.).